About Me

Sultan Chase is an artist and creative director shaping music, creative direction between visuals & concepts. Born in Dubai and grew up most of his life in Istanbul, Chase is a multilingual creative with a multicultural background who speaks English, Turkish, Arabic, and Dutch. He began in the creative industry with a wide vision jumping between projects, from Creative Direction to Music Production. His debut record, Ether, marks the beginning of that world — a creative concept crossing the distance between the life that the person lives in and the life that feels mind-blowing, with piano, strings, atmosphere and progressive-house energy transforming something familiar into something entirely new. The objective has never been to make another dance record. It is to create a moment people remember. an experience. His work now moves between music, identity, film, digital experiences and live culture — approaching each as part of one larger creative system. The artist is not separate from the world around him. The world is the work. Alongside his creative practice, Sultan works commercially with brands and creators where positioning, identity and execution need to operate at the same level. Amsterdam sits at the centre of the future he is designing. Sultan Chase is not interested in becoming known for one thing. He is interested in creating a body of work so unmistakably his that the distinction between artist, director and creator eventually becomes irrelevant. Off stage, the world is being designed. On record, it can be heard.